Don’t Kill Your Customers’ Trust

Don’t Kill Your Customers’ Trust

We all know customers can dislike a lot of things, but there are three (3) in particular that will elicit stronger emotions than a simple dislike. These things are very likely to kill your customers’ trust (or at least diminish it in a major way). If you have...
Are You Trustworthy?

Are You Trustworthy?

If asked your customers, work colleagues and manager are you trustworthy, what would they say? Obviously, we all want to be perceived as trustworthy because that is the essential ingredient required to form trusting relationships with others and to do business....
Your Propensity to Trust

Your Propensity to Trust

In my last post, I provided a high-level description of the trust process, including the starting point, propensity to trust.  It’s worthwhile going deeper on propensity because it’s important you have a good grasp of what things influence your own propensity to trust...
The ROI of Trust

The ROI of Trust

In this post, we provide evidence of the ROI (return on investment) of trust so you can better understand the significant value it can deliver to your organisation, together with our strong encouragement to treat trust as a strategic asset that should be nurtured and...