Essential Elements of a Sound Value Proposition

What's the point of having a value proposition? There are very clear signs of the decline in the vertically integrated business model. This model has been dominated for a long time by financial institutions with large marketing budgets and cookie-cutter value...

FASEA Code of Ethics Guidance

This post provides FASEA Code of Ethics guidance about three words that direct what every adviser needs to be focused on from 1 January 2020 in order to secure their compliance with the code. The relevant legislative instrument (Financial Planners and Advisers Code of...

FASEA Code of Ethics Values

FASEA's Code of Ethics is underpinned by the five (5) ethical values of trustworthiness, competence, honesty, fairness, and diligence. FASEA Code of Ethics Values dictate how all 'relevant providers' (advisers) are required to behave from 1 January 2020. They must...

FASEA Code of Ethics Frequently Asked Questions

This post provides a summary of frequently asked questions and related answers for the FASEA Code of Ethics. What is FASEA? FASEA is the acronym for the Financial Adviser Standards and Ethics Authority Ltd. FASEA was established by the Australian government in April...

FASEA Code of Ethics: Existential Threat or Golden Opportunity?

Lots of people in the industry are yelling right now because they have serious concerns about the introduction of the FASEA Code of Ethics. It commences on 1 January 2020, less than 40 business days from now, and has largely flown under the radar since its enactment...

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