Essential Elements of a Sound Value Proposition

What's the point of having a value proposition? There are very clear signs of the decline in the vertically integrated business model. This model has been dominated for a long time by financial institutions with large marketing budgets and cookie-cutter value...

Financial Advice On – Maximising A Salary Increase

Congratulations! You’ve finally received that long awaited and well-deserved pay rise. Your salary has increased! It might not be a huge amount but it's nice to see management have recognised the good work you are doing. It’s time to celebrate! Financially you may...

Opinion Piece: Comfortable Ignorance or Painful Truth

You may have heard of Jon Stewart, the US television chat show host. He’s quoted as saying “I’m not going to censor myself to comfort your ignorance” (yes you can even buy the T-shirt here). I can imagine many business owners mutter something similar under...

In Business, Authenticity is EVERYTHING.

A search for authenticity online delivers a number of definitions, primarily that it means something is “not false or copied; genuine; real; having an origin supported by unquestionable evidence; authenticated; verified.” As a human it’s a quality you want...

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