Our Story
MyNextAdvice grew out of a question that’s fundamental to the success of every business — how can we retain and grow our existing clients and attract new ones in an increasingly competitive and unpredictable world?
We began with the basic idea that businesses that focus on their clients first and foremost will always win in the long-term and we combined this with some unique research that helped us identify the factors that lead to improved client trust, retention and advocacy/referrals.
During our research, we collected data from literally hundreds of businesses across multiple industries including financial services.
We then thought about how we could build a platform to help businesses quickly collect client feedback and link this to bottom line performance so they could make better decisions and allocate scarce resources to get the best possible results from building stronger client relationships. The result is MyNextAdvice.
We have since launched Trustgenius, a service to support businesses that want to take full control of their trustworthiness and reputation.
We’d love for you to join us and commit to placing your clients at the centre of everything you do.
Meet the founder
Dr Ray McHale
Founder & CEO
Ray has had a wide ranging career in financial services and it was while working there that he became frustrated at not being able to quantify the strength of client relationships he was responsible for. He set about researching the field to see what was available and couldn’t find a suitable tool.
As a result, he successfully undertook doctoral studies in relationship marketing and developed intellectual property that today lies at the heart of MyNextAdvice, a software-as-a-service platform supporting the financial advice & mortgage broking industries.
More recently, his company has turned its focus towards developing and launching Trustgenius, a service designed for businesses that want to take full control of their trustworthiness and reputation in a world of declining trust.
We have used MyNextAdvice over the last 12 months to gain valuable feedback from our clients regarding our services. The process of surveying our clients is very simple and effective and we’ve been pleasantly surprised by the number of clients who have completed the survey. Viewing and analysing the responses is very easy due to the automatic data capture and reporting mechanisms within MyNextAdvice.
MyNextAdvice is very user friendly. It provides valuable feedback on the quality of service we are providing our clients, so we are aware of the areas we are performing well in and our areas for improvement. It is very easy to set up a survey, and even easier to view the results. It is a well-used resource within our practice.
The insights into my clients’ views of me and my business have been invaluable. The client lifetime value, retention rates and what-if tools are brilliant.
We recently signed up with MyNextAdvice and sent our first survey last week. I would like to thank MyNextAdvice’s support team for their help and quick response time to both emails and phone calls. I found the whole process of sending surveys to our client base very simple. The software is very easy to use and we are looking forward to seeing our survey results.
We are excited about this opportunity to work closer with our clients using this great service. I strongly recommend others look at using this as a means of seeking client feedback and establishing the future value of your clients.
Before we started using MyNextAdvice, we were having difficulty understanding and developing evaluations for our advisers. MyNextAdvice has been unbelievably helpful to our practice and me. They continuously check with us to ensure that we have all our questions answered and understand how to get the most from the service. I can’t recommend MyNextAdvice more highly to new users. It’s easy to use and we receive absolutely great feedback from our clients for the services we offer. We’re extremely happy with the service that MyNextAdvice provides.
Engage your stakeholders & demonstrate your trustworthiness in a world of declining trust.
Sign up for free to see if Trustgenie works for your business.